How I Increased Blog Traffic by 556.25%: My Proven Strategies To Boost My Client’s Website

I applied for a job last July 2023 to help someone who needs help increasing their website traffic. I met this client who really needed help to get more exposure to their business and boost traffic with the help of SEO.

Fortunately, I managed to document the progress of our traffic after 1 year of hard work. Note that we mainly focused on on-page SEO and minimal changes to technical SEO.

After 1 year, we had a significant change in their traffic where we increased it to 556.25% monthly traffic based on Ubersuggest monthly traffic result. Here’s a quick summary of the progress:

• In 2023, we only have 954 organic keywords and after 1 year, we now have a total of 1373 organic keywords. This is a 43.92% increase.
• Last year, we only had 112 organic monthly traffic and now, we have 735 which is a 556.25% increase after 1 year.

SUMMARY
	July 2023	July 2024	% increase
Organic keywords	954	1373	43.92%
Monthly Traffic	112	735	556.25%
Domain Authority	55	57	3.64%
Backlinks	534	720	34.83%

This has a major impact on their business as they have now more leads and exposure from the internet. Not to mention the slight increase of their Domain authority and Backlinks on their website without focusing on off-page SEO.

How I Manage To Increase Their Traffic With On-Page SEO?

This is one mistake that other small businesses don’t know about when they start a blog on their business. By continuously keeping myself updated in SEO and learning more about it, I helped this client by doing the simple basics of SEO.

Internal and External Links

The client doesn’t put internal and external links, so I read their content and put some internal and external links related to the blog. It is important to attach appropriate and correct links throughout the whole blog so your readers can engage more on your website and make sure that Google crawlers can tell that this blog is about this and that.

They Are Not Focusing on the Right Keyword

I noticed that they are using a one-word keyword, while it is somehow effective, I prefer using long-tail keywords that are more effective, specific, and target the right audience of their business.

I used Google Keyword Planner, Ubersuggest, and SEMRush in keyword research but I mainly use the first two for more consistent service use.

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They Are Not Using Graphics and Alt Tags

I know that words are a must when it comes to blogging, but you should also consider using proper images for your blog so it will be more presentable and understandable.

This time, we used graphics that are also shareable on their social media such as Pinterest where it shows the summary of the blog post. This helps to make your readers stay longer on your blog and keep reading.

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We also make sure to use alt tags with the graphics so Google crawlers can easily think about what is the blog all about.

Proper formatting

Make sure that you use the proper format when you are creating content. This ensures that your reader will stay longer on your blog.

This also helps with your SEO by simply using the proper title, headings, and excerpts on your blog post. I edited most of the content and used the most suitable and SEO-friendly title so search engines would rank the blog post for at least the top 10.

Technical SEO

We also made minimal changes to the technical side of SEO due to a lack of manpower. We needed more experienced developers to make more changes to this, but we still tried to improve it.

• In 2023, the performance of the website was only 19, and now, it is 25. This has only a few changes and progress, but it helped a lot to improve the user experience.

Mind the graphics’ size

Some people don’t know but large files can slow your overall website and page. This is what we did on the technical side of SEO. I helped the client to minimize the size of the graphics while not affecting the quality that much.

Since the website has a lot of scripts and functions, it affects the speed of the website and the user experience. The small change that we can make without much help from a developer is to lower the size of the graphics.

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Overall Performance and Progress

Overall, it has a significant change after 1 year of hard work with SEO. This is the summary of clicks and impressions.

• In 2023, we only had 73 clicks based on Google Search Console and now we have more than 4000 clicks.
• Last year, we had 3000 impressions and now we have more than 100,000 total impressions.

SUMMARY
	July 2023	July 2024	% increase
Total clicks	73	4040	5434.25%
Total impressions	3019	115000	3709.21%
Avg. CTR	2.3	3.5	52.17%
Avg. Position	35.4	33.4	-5.65%

It has a huge change and I would say that all of our hard work was paid off. But the bottom line is that SEO is a long-term process, you will not see the results after 1-5 months.

You have to be patient and make sure that you are updated when it comes to Google and SEO updates. Don’t be discouraged when it comes to the result because it will take a lot of your time to see the progress.